Description
Background
The first step of conducting a research is identifying a previously unexplored area of study. Choosing an untapped area in your research field will improve your chances of getting published. But the big question is: how to decide which research problem should you study? Some researchers have clear ideas about the research problem they want to pursue. However, researchers, particularly those who are at an early stage of their career, find themselves in a fix when they have to zero down on a research topic that is original and innovative. Join our virtual webinar as we walk you through the details of how to identifying a previously unexplored area of your study and how to applying SEM in market research.
Aim and Scope
This webinar is designed to familiarize with the potentials of using PLS-SEM in research. The first objectives of this course are to provide the knowledge of gap or an unexplored area of study and also provide a methodological introduction into the PLS-SEM approach (the nature of causal modeling, analytical objectives, some statistics) and the evaluation of measurement and structural model results.
Webinar Day
Saturday, 20 November 2020
13.00 – 14.55 WIB
Virtual Zoom Meeting
Key Features
Critical review and direction for future market research
Understand the applicability of SEM-PLS in market research
Certificate of attendance
Questions and Answers session
SEM-PLS training materials
Registration Fee
Free to Join
Registration Link https://bit.ly/1stvwasem2022
